By Alice Jones

CONCEPT:  
Creating a perfume time that’s advertising focuses solely on the product and the ingredients within it rather than a specific user. The line is not targeted at a specific gender. Including natural ingredients that focus on a stripped-back feel with no harmful chemicals fitting the theme of no planet B.

With the COVID-19 pandemic in mind, Roots was created to bring comfort to people within their own homes.  producing a dual-function genderless fragrance and plant pot. You are given seeds to grow one of the ingredients within the fragrance. Bringing the outside in.