App and Campaign
Onside
The Concept:
The concept behind ‘Onside’ was formulated from the idea that women are underrepresented in sport and struggle with getting into sport for a variety of reasons. The incentive behind Onside was to combat the feelings of initial anxiety when joining a sports club/team and create an ongoing community of like-minded women. The idea was to reinvent how women are marketed sport and make it feel more inclusive and appealing.
The App:
With dating apps in mind, the Onside app is designed to cater to a user’s preferences to find local sports clubs to join and individuals to connect with. With the ability to chat with groups and individuals before joining a club to calm nerves and initiate connections.
Features:
App, Launch event, Promotional content, Social media content
Year /
2023
