Event
Jil Sander's Undeground
The Brief:
We were given the task to come up with a fashion space for the brand Jil Sander. This had to be inspired by our muse Jean-Michel Basquiat and our location, the Zorlu Centre playground.
The Concept:
Our concept was based on an escape room inspired by the theme of an adult playground. The escape room was to be set in an abandoned tube station, a place typically mundane and familiar to the busy consumer of Jil Sander. We generated inspiration for this through Basquiat’s work as a graffiti artist on the New York subway. The event was invite-only and allowed the luxury and exclusive experience that the consumer enjoys. Post-COVID millennials are more eager to try things outside of their comfort zone and with the rise and love for escape rooms we thought this would be the perfect choice!
The Aim:
The idea is to allow the consumer to escape from conservative and allow creativity.
Role /
Primary and secondary research, tube escape room mock-ups
and concept board
Year /
2021
