Editorial Shoot
Between Concrete and a Hard Place
Studio-based images for a fashion design student’s graduate collection “Between Concrete and a Hard Place”. The shoot aimed to showcase the technical elements of the garments and hone in on the details to display the versatility of the designer’s work. The lighting was made the match the colour palette of the designs. The key focus was on the purpose behind the work.
“Between Concrete and a Hard Place takes inspiration from real stories of those affected by the UK’s housing crisis to create a collection with purpose. The collection is made up of a series of transformable garments all with the purpose of making living on the streets easier.” - Lucy Scatchard
Designer - Lucy Scatchard Instagram - @lucyrsfashion
Client /
Lucy Scatchard
Role /
Art Direction, photography
Year /
2022
